Avalon was established in 1991 and started out as a Cabernet based brand, over the years we’ve introduced a Red Blend, Chardonnay and Pinot Noir. 2019 has brought on a new era for Avalon, with a new, updated and eye-catching packaging, new appellations and improvements to our wine profile. Avalon also takes initiative to be as environmentally responsible and sustainable throughout our winemaking process. We do this by installing glycol, hot and cold water and compressed air storage tanks to reduce our energy load and sourcing the greenest materials that deliver high quality wine. We are passionate about wines perfect for sharing and designed both the style of the wine and look of the packaging to complement every occasion. Avalon looks great on any table, and there is a style of wine to pair with any dish. Whether throwing an intimate dinner party or a large soiree there is no better choice than Avalon wines.
At Avalon, we take initiative to be as environmentally responsible and sustainable throughout our winemaking process as possible. We do this by installing glycol, hot and cold water and compressed air storage tanks to reduce our energy load and sourcing the greenest materials that deliver high quality wine.
Another way Avalon gives back to the environment is our Napa Valley Cabernet Sauvignon’s use of the Nomacorc’s Select® Bio, a plant-based cork derived from sugar cane. Learn More
Here at Avalon, we don’t just talk about quality winemaking, we live it. Sourcing grapes from some of the most coveted vineyards from throughout the state of California is something we pride ourselves on. Outstanding fruit is the first, and most important, step in the winemaking process. Without quality grapes, you can’t make quality wine, plain and simple.
Winemaker Joe Tapparo has had a passion for wine ever since he was a young boy, helping his grandfather pruning vines and learning the trade from his family. His childhood experience led him to his dream of making his own batch one day. After studying viticulture at UC Davis, he did a series of internships, growing in knowledge and preparing to become the winemaker he is today.
Joe was hired on at Purple Brands in 2008, and was promoted from cellar worker, to assistant winemaker and now to head winemaker. Joe is passionate about creating exceptional wines for his friends, family and everyone else who purchases his wines.