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"He that does good for good's sake seeks neither paradise nor

reward, but he is sure of both in the end."   - William Penn


Attitude
Like the Indie films that inspired Avalon, our wines are original and uncut. We focus on the essence of the Cabernet Sauvignon grape. We differentiate ourselves by producing flavorful wines at a decent price. And we only make Cabernet Sauvignon.


Avalon - AKA Paradise
According to Arthurian legend, the town of Glastonbury in the U.K. was once known as Avalon. Avalon has long been associated with paradise. It is a land of souls. Many believe that King Arthur's soul rests there and will some day rise again to defend England.


 

Differentiate Yourself from the Ordinary
Our wines don't cost a king's ransom, but that's exactly what our Winemaker Alex Cose used to make. We joke with him and say, "Make us a wine that tastes like $75, and then let's sell it for $15.

 


Our Future
Avalon's inspiration is derived from our owner Derek Benham. Never one to let the world pass him by, Derek is always striving to find better ways to make the wine, sell the wine and to talk about it. His enthusiasm for Avalon inspires us all.


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