May 2015 – Avalon Winery, producer of CAB Cabernet Sauvignon, is pleased to announce the introduction of CHARD, 100% pure California Chardonnay from select vineyards in Santa Barbara and the Russian River Valley. CHARD will be distributed in select markets at a suggested retail price of $12.99. The wine began shipping to wholesalers on May 1, 2015.
Avalon was created by Derek Benham, owner of Purple Wine + Spirits, in 2001. Over time, the brand has been recognized as a quality leader by wine critics including a recent “Best Buy” (2012 Avalon CAB) in Wine Enthusiast and one of the Most Popular On Premise Cabernet Sauvignon brands in the 2015 Wine & Spirits Annual Restaurant Poll.
Elegant and well-balanced, Avalon CHARD offers aromas of Golden Delicious apple, orange blossom, guava with hints of vanilla and baking spices. These lovely characteristics flow through to the palate leading to a crisp and refreshing finish.
Our name celebrates of the legendary isle of Avalon. A mystical, magical island. A place of wonder, healing, and peace. We believe that Avalon can be found within us all through the enjoyment of life’s simple pleasures, one of which is Avalon wine. Enjoy today.